The intensive use of propaganda destroys the citizen's faculty of discernment (p. Ellul (1964) goes on to sa y, Techniques have taught the organizers how to force him into the game. In this scenario, man is the "object," as he is constantly being exposed to, and pressured by, various presentations of propaganda.
Specifically, he claims that human technique examines those techniques in which man himself becomes the object of the technique Obtain their desired results (Ellul, 1964). In general, he considers the term "technique," to be referring to the methods that people use to In The Technological Society, Ellul (1964) categorizes propaganda as a form of human technique. Something to be presented to the public in a single instance, but rather, must become a consistent part of every aspect of the public's life. In contrast to the other theorists examined in this chapter, Ellul tends to view propaganda as a necessary, but all-encompassing, activity. In Propaganda: The Formation of Men’s Attitudes, Ellul (1965) defines propaganda as, "a set of methods employedīy an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and Needed by the public, and by those who create the propaganda in the first place. Ellul (1965) shows that propaganda is actually a specific technique, which is both Jacques Ellul’s (1912-1994) theories on propaganda took a different view of the formation of public opinion. “Ellul's work is brilliant, thoroughgoing, frightening.Available under Creative Commons-ShareAlike 4.0 International License. Ellul has made many splendid contributions in this book.” - Book Week that when our new technology encompasses any culture or society, the result is propaganda. "The theme of Propaganda is quite simply. With the logic which is the great instrument of French thought, explores and attempts to prove the thesis that propaganda, whether its ends are demonstrably good or bad, is not only destructive to democracy, it is perhaps the most serious threat to humanity operating in the modern world." - Los Angeles "A far more frightening work than any of the nightmare novels of George Orwell.
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